COMUNIDADE, EMPRESA E MERCADO: ESTUDO SOBRE A RESPONSABILIDADE SOCIAL CORPORATIVA

• Ano de defesa: 2020
• Autor(a) principal: Soares, Simone
• Orientador(a): Gonzaga, Carlos Alberto Marçal
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Estadual do Centro-Oeste
• Programa de Pós-Graduação: Programa de Pós-Graduação em Desenvolvimento Comunitário (Mestrado Interdisciplinar)
• Departamento: Unicentro::Departamento de Saúde de Irati
• País: Brasil
• Palavras-chave em Português: Gestão de RSC; Investimento Social Responsável; percepção de stakeholders; Licença Social para Ação; Desenvolvimento Comunitário
• Palavras-chave em Inglês: CSR Management; Responsible Social Investment; Perception of stakeholders; Social License for Action; Community Development
• Área do conhecimento CNPq: CIENCIAS HUMANAS; CIENCIAS SOCIAIS APLICADAS
• Link de acesso: http://tede.unicentro.br:8080/jspui/handle/jspui/1534

This is a case study on the perception of the Corporate Social Responsibility (CSR) actions of an industrial company based in a predominantly rural region, by the community of local stakeholders. The study uses the theoretical models of Carroll-Schwartz, which approaches social responsibility as a balance between economic, legal, ethical and philanthropic principles. The bibliographic survey was conducted by bibliometric analysis based on the Methodi Ordinatio. The field research was conducted through semi-structured interviews and forms with samples from different stakeholders. Data analysis was performed using univariate content analysis and descriptive statistics. The results were presented in a descriptive and analytical way. The research findings show that the perceptions of the stakeholders consulted are identical in relation to the four dimensions of CSR. In the view of the interviewees, Company X is socially responsible. This is related to the organization's strategic reason, which emphasizes support for the community through its philanthropic actions. In return, the company gains strengthening of its institutional image, business resilience, attraction and retention of professionals, employee involvement, in addition to meeting ethical and legal principles. It is evident that the CSR actions developed by the researched organization, reflected in the perception of its different audiences, are consistent with the principles of the theoretical models used. This study contributes to broaden the understanding of the communities benefiting from CSR actions and proves the effectiveness of the Carroll-Schwartz model in identifying the relevant variables.