Divulgação Científica no Brasil : espaços de interatividade na Web

• Ano de defesa: 2015
• Autor(a) principal: França, Andressa de Almeida
• Orientador(a): Hayashi, Carlos Roberto Massao
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de São Carlos; Câmpus São Carlos
• Programa de Pós-Graduação: Programa de Pós-Graduação em Ciência, Tecnologia e Sociedade - PPGCTS
• Palavras-chave em Português: Comunicação na ciência; Divulgação científica; Interatividade; Blogs (Internet); Portais da Web; Museus
• Palavras-chave em Inglês: Popularization of Science; Interactivity; ScienceBlogs Brazil
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::CIENCIA DA INFORMACAO::TEORIA DA INFORMACAO
• Link de acesso: https://repositorio.ufscar.br/handle/20.500.14289/7131

Popularization of Science is responsible for the role of transmiting information and scientific and/or technological knowledge in an adequate language aimed to a public which technical and specialized terms are not familiar. In this scenario, it is imperious the need of studying in which ways it has got materialized, in which means and, moreover, discover if the scientific disclosure was made aimed to involve somehow the expected public, in other words, if it allows the interactivity. This work analyzes the presence of interactivity areas in three initiatives that produce popularization of Science in websites, that are: the blogs network ScienceBlogs Brazil, the web portal Canal Ciência and the site of Museu da Vida. To achieve the objectives, a qualitative methodology was used, that evaluated the pages by a “Analysis Model of Popularization of Science and Technology” that observed, more than the technical and content aspects, the presence in social media, the approach of the public communication model of Science that was submitted, and primarily, the existence of areas focused in interactivity. By using the method and its investigation into the pages of the analyzed initiatives, it is concluded that these pages are concerned more with the literacy of its users, following strictly by a Deficit Model, than with the construction of a interactive scientific culture.