Estratégia competitiva e estratégia de produção: estudos de caso na produção de embalagens obtidas a partir de polietileno proveniente de fontes sucroalcooleiras

• Ano de defesa: 2014
• Autor(a) principal: Motta, Gabriela Azevedo
• Orientador(a): Alves Filho, Alceu Gomes
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Federal de São Carlos
• Programa de Pós-Graduação: Programa de Pós-Graduação em Engenharia de Produção - PPGEP
• País: BR
• Palavras-chave em Português: Estratégia de produção; Estratégia competitiva; Plástico proveniente de fonte sucroalcooleira; Sustentabilidade
• Palavras-chave em Inglês: Competitive strategy; Manufacturing strategy; Plastic from sugarcane sources; Sustainability
• Área do conhecimento CNPq: ENGENHARIAS::ENGENHARIA DE PRODUCAO
• Link de acesso: https://repositorio.ufscar.br/handle/20.500.14289/3762

In the search for new positions in the market, many companies have sought to differentiate their products and services, possibly reformulating their strategies. One of the possible strategies for modification is related to sustainability of the materials used in products and processes, such as plastic from sugarcane sources. The objective of this work is tried to identify the competitive strategies and manufacturing strategies adopted by companies that use plastic from sugarcane in package. To achieve this objective was opted for conducting case studies of two companies leader in their segments: a producer for the staffing industry, perfumery and cosmetics and other packaging supplier to the food industry. The first company competes with a focus on differentiation in only one segment, and its manufacturing strategy of horizontal integration of its packaging. The second company adopts a competitive strategy of differentiation in the context of the industry, and a manufacturing strategy of vertical integration of its products.