Tv e segunda tela : uma análise do horário nobre no Twitter

Detalhes bibliográficos
Ano de defesa: 2014
Autor(a) principal: Canatta, Fábio
Orientador(a): Haussen, Doris Fagundes lattes
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul
Programa de Pós-Graduação: Programa de Pós-Graduação em Comunicação Social
Departamento: Faculdade de Comunicação Social
País: BR
Palavras-chave em Português:
Área do conhecimento CNPq:
Link de acesso: http://tede2.pucrs.br/tede2/handle/tede/4556
Resumo: This dissertation has as its theme the second screen experience, i.e. the audience s habit of watching television connected to the internet in a navigation oriented by the TV content. The overall objective is to analyze whether the practice of second screen reinforces the value of the schedule, the TV stream, the live programming, and especially the social bond among viewers. Twitter s trend topics during television prime time were adopted as the research object and integrate the corpus of this study. The material was explored based on the content analysis systematized by Bardin (1977). The theoretical framework has concepts of Wolton (1996), Fechine (2008), Cannito (2010), Jenkins (2008), Castells (2009), Bolaño (2007), Recuero (2009) and Prouxl and Shepatin (2012), among others. It was concluded that second screen offers the audience a more complex experience, intensifies the social bond which becomes no longer invisible and silent and reinforces the value of the broadcast programming.