Detalhes bibliográficos
Ano de defesa: |
2021 |
Autor(a) principal: |
Souza, Alex Blasi de
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Orientador(a): |
Dornelles, Beatriz Corrêa Pires
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Banca de defesa: |
Não Informado pela instituição |
Tipo de documento: |
Dissertação
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Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Pontifícia Universidade Católica do Rio Grande do Sul
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Programa de Pós-Graduação: |
Programa de Pós-Graduação em Comunicação Social
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Departamento: |
Escola de Comunicação, Arte e Design
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País: |
Brasil
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Palavras-chave em Português: |
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Área do conhecimento CNPq: |
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Link de acesso: |
http://tede2.pucrs.br/tede2/handle/tede/9611
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Resumo: |
The present thesis aims to problematize online communication relationships between progressive people in Brazil, focusing on the role of digital social networks in mediating these relationships, on the effects of the interaction and intersection of progressive causes in recent times, and, above all, on investigating communicational dynamics that can contribute to burnout (understood here as a metaphorical appropriation). To fulfill this goal, we developed our research in two stages. First, we reviewed existing literature in order to link various relevant aspects of our object: the causes and consequences of activist burnout, with particular emphasis on the role of communication (BENEVIDES-PEREIRA, 2014; HAN, 2015 ; COX, 2011); the historical evolution of the ideal of communication as an emancipatory process (BRIGGS; BURKE, 2002; VATTIMO, 1990; CASTELLS; 2015), and the dynamics of online social networks and their appropriations in Brazilian identity politics-related struggles (RECUERO, 2009; BOSCO, 2017; MACHADO; MISKOLCI, 2019). Subsequently, we conducted empirical research focused on the YouTube channel Tempero Drag, using content analysis techniques (BARDIN, 2011) to qualify our understanding of the phenomenon discussed in the theoretical stage. We considered that online social networks have been playing a central role in the consolidation and dissemination of an unattainable ideal among progressive people in Brazil: the simultaneous and unconditional adherence to a multiplicity of social causes that, in addition to being extremely varied, can be inconsistent with each other. Due to its potential contribution to stressors related to activist burnout, we believe that this ideal, which we call the good activist ideal, has the potential to alienate activists and sympathizers from progressive causes, jeopardizing the continuity of these causes in the long run. Finally, the studies we developed, particularly in the empirical stage, present opportunities for future studies on the recurrence and the effects of the phenomenon we describe, in addition to further investigations on the relationships between communication, sociability, education and suffering in the Brazilian progressive field. The thesis consists of six chapters. |