Detalhes bibliográficos
Ano de defesa: |
2014 |
Autor(a) principal: |
Lima, Rogério Torres de
 |
Orientador(a): |
Joao, Belmiro do Nascimento |
Banca de defesa: |
Não Informado pela instituição |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
|
Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
|
País: |
BR
|
Palavras-chave em Português: |
|
Palavras-chave em Inglês: |
|
Área do conhecimento CNPq: |
|
Link de acesso: |
https://tede2.pucsp.br/handle/handle/1108
|
Resumo: |
This dissertation is a multiple case study with exploratory and qualitative characteristics. It s about the process of strategy as a practice in Small and Medium Business (SMB) for creating or developing of innovation in newspaper segment. This study is divided into chapters that are meant to develop practical topics such as strategy, innovation of SMB in order to understand the correlation between the subjects and to analyze the capacity of the sector development. The study presents the rationale and theoretical definitions about strategy as a practice and innovation in the SMB printed newspaper industry. Starting from three units of analysis (three firms) differentiated by their size defined by revenue, interviews are applied with the objective of being able to check the purpose of this work, that is the development of innovation through the use of strategy as a practice. It is observed that in the companies surveyed, this practice is already carried out |