O novo ambiente midiático produzido pela editalização da cultura: o meio transformou-se em mediação

• Ano de defesa: 2015
• Autor(a) principal: Perniciotti, Fernanda Araujo
• Orientador(a): Katz, Helena
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Comunicação e Semiótica
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Editalização da cultura; Meio e mediação; Ambiente midiático; Jornalismo cultural; Corpomídia
• Palavras-chave em Inglês: Media and mediation; Media environment; Cultural journalism; Bodymedia
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: https://tede2.pucsp.br/handle/handle/4750

In 1986, introduced to a new form of communication in Brazil - the notices - which has become a hegemonic model in proposing public cultural policies. The hypothesis is that it might just be a means of communication between artistic production and its financing became mediation (Martin-Barbero), overflowing its logic to all sectors of culture in the public and private spheres , thus composing over time, which here will be called editalização process. This process flourished along with the cultural journalism crisis, which does not act critically in relation to the tax relief mechanism installed in the country. The research aims to clarify the consequences of the kind of media coverage that cultural journalism practice. The theoretical part of the Martin-Barbero proposal (1987), which alerts us to the transformation of media in mediations. With it, you can find the new media environment in which cultural production has operated since the implementation of the Sarney Law, in a arising legacy of dictatorship-Civil Military in Brazil (RUBIM, 2008), and that has been woven by design policy associated with the market economy (MÉSZÁROS, 2002). The need to clarify the impact of the type of communication that is being built is justified because according to the theory Corpomída, what becomes a habit starts to act as a cognitive operator (Katz and GREINER, 2005)