Formas de uso e motivações de usuários de celulares da Classe C

Detalhes bibliográficos
Ano de defesa: 2016
Autor(a) principal: Samara, Beatriz Santos lattes
Orientador(a): Borelli, Silvia Helena Simões
Banca de defesa: Não Informado pela instituição
Tipo de documento: Tese
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Ciências Sociais
Departamento: Faculdade de Ciências Sociais
País: Brasil
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/19069
Resumo: Based on the hypothesis of the emergence of the Lower Middle Class, in recent years in Brazil, this research inquires about the way of use and cell phone purchase reason by these segment individuals. Through reading several authors, this study aimed substantiate the problem that is appointed for this thesis, in other words, how the cell phone goes beyond the concept of being an asset and becomes an objective of social and cultural life, consumed by the Lower Middle Class. Its purpose, assumptions and objectives were developed, which led to a need for research, using a qualitative methodology with cell phone users, this already mentioned class. The authors mentioned here were: Souza, Torreta, Neri, Silva, Singer, Bourdieu, Appadurai, Canclini, Sato and Perez, Lemos, McCracken, Douglas and Isherwood and Certeau, who contributed in their works to think about the objectives and hypothesis of this study, which led us to conclude that cell phone for Lower Middle Class is essential and inseparable from the subject under study