Detalhes bibliográficos
| Ano de defesa: |
2010 |
| Autor(a) principal: |
Caetano, Lúcia H.
 |
| Orientador(a): |
Prado, José Luiz Aidar |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/5293
|
Resumo: |
This research aims to examine the communicational contracts constructed by the Guia VOCÊ S/A EXAME As 150 Melhores Empresas para Você trabalhar s enunciator. Parting from this analysis we will examine the receptor that the guide constructs, the agenda setting and corresponding framework, as well as visibility strategies and cognitive maps that seek to modalize readers in order to build a successful company. One of the questions we can extract is: how is the modalized receptor to accomplish the enunciator s precepts in a way that his company is classified amongst the 150 best? It is formed the hypothesis that the Guia is not merely an informative publication directed to the corporative public, but part of a process that influences and modalizes this public to diverse practices of corporative management and conduct. The contract builds, therefore, not only the enunciator-whoinforms, but summons the receptor to a process of turning companies into a certain direction, acting as an appeal to experience, and involving all in this process of corporative transformation towards success. Edited by Editora Abril, the Guia measures, through annual organizational climate surveys, the level of satisfaction amongst employees towards their employing company; participation is voluntary. Thousands of employees answer the survey which, since 2006, has been administered by the Institute of Administration, Foundation (FIA), from the University of São Paulo s (USP) College of Economy and Administration (FEA). Previously, it had been made by the Great Place to Work Institute (GPTW), international consulting. The companies are visited by journalists whose opinions also have an influence on the classification decision. The Corpus is composed by the six latest editions, from 2003 to 2008: the three first ones having GPTW surveys, and the last ones, having FIA surveys. Publics, discourses, announcements, articles, journalistic pieces and editorials, as well as the researched topics and the grades given, have been analyzed. The research methodology is based on discursive analysis, having Diana Pessoa de Barros (Teoria Semiótica do Texto), J.L.A. Prado ( Regimes de Visibilidade ) e Norman Fairclough (A discourse and social change) as reference for the social contextualization. The interest on the theme comes from professional practice in the area of corporative communication. Until this moment we have found no other studies on this object from the communication and semiotics point of view |
