Detalhes bibliográficos
| Ano de defesa: |
2015 |
| Autor(a) principal: |
Aveiro, Giovanna Lícia Rocha Triñanes
 |
| Orientador(a): |
Prado, José Luiz Aidar |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4705
|
Resumo: |
This research examines the discursive dislocation undertaken by the women s magazine TPM, launched in 2001, regarding the models of women present in other women magazines that have become hegemonic, such as Claudia, Nova and Marie Claire. The hypothesis of the research is that TPM is built as an antagonistic force, printing an opening from the standard model of femininity and the way of doing women s magazines. We rely on two methodological approaches: analysis of issues of the magazine and research with the reading audience. The analyzed corpus covers eight years of the magazine s history, totaling 86 editions, published from January 2007 to December 2014. The qualitative empirical research was carried using focal group discussion techinque and presential individual interviews, with ten participant readers. Both approaches culminate in a critical analysis of the visibility schemes proposed on the magazine s communication contract. The discursive dispute established by TPM magazine was designed from the discourse theory of Ernesto Laclau and Chantal Mouffe. The steady discourse of women s magazines was set in the first chapter, by privileged signifiers romance, care, beauty, home life, independence, work and freedom. The second chapter maps in thematic blocks the research corpus. The discussions held by the readers are systematized in the third chapter, by the axies of expectations, frustrations and the relationship of love and hatred they establish with the magazine. The last chapter analyzes comparatively TPM s communication contract, concluding that its convocation appeals to uniqueness |
