A nova política: um estudo do Twitter nas campanhas eleitorais da cidade de São Paulo - 2012

• Ano de defesa: 2014
• Autor(a) principal: Cônsolo Filho, Synesio
• Orientador(a): Chaia, Vera Lúcia Michalany
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica de São Paulo
• Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Ciências Sociais
• Departamento: Ciências Sociais
• País: BR
• Palavras-chave em Português: Comunicação política; Espetacularização; Campanhas eleitorais; Redes sociais digitais; Twitter; Discurso do sujeito coletivo
• Palavras-chave em Inglês: Communication policy; Spectacularization; Election campaigns; Digital social networking; Twitter; Collective subject discourse
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS
• Link de acesso: https://tede2.pucsp.br/handle/handle/3546

This thesis is about the power of political communication in virtual social networks, from its beginning until today. It is based on Twitter search of three candidates for mayor in the municipal elections of 2012 in São Paulo. The focus of the work is to try to understand the links between communication and politics in virtual networks that connect our society. The central hypothesis of the research is that, in virtual social networks, communication takes on a spectacular character, marked by entertainment and the dispersion of ideas, with regard to the question of content production with very little entertainment and concrete objectivity campaign, with use of the seductive imagery of the voting public. We analyze the relationships between social networks and virtual contemporary society, for some named as the information society. Writing addresses the language and its evolution throughout history, how your popularity was and how it can contribute to election campaigns. Also brings historical aspects of the development of new information technologies in society from personal computers to the convergence of media, and the rise of Twitter. It is expected to present an overview of the political journey in municipal elections in the city of São Paulo in terms of image on Twitter inserted in new languages arising from these new technological devices. The analyzes were also based on the messages of candidates in the scientific methodology used for the research field called Discourse Subject Collective (DSC) of the political campaign for municipal elections in the city of São Paulo in 2012