Detalhes bibliográficos
| Ano de defesa: |
2015 |
| Autor(a) principal: |
Pires, Eduardo Felipe Weinhardt
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| Orientador(a): |
Costa, Rogério da |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
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| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
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| Departamento: |
Comunicação
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| País: |
BR
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4703
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Resumo: |
This research goal is to analyse how some of the first examples of net activism in Brazilian appear through mobilizations based on social digital networks and how they gain strength as to occupy the public urban space. The study was developed based on two cases that took place in the city of São Paulo: the Churrascão de Gente Diferenciada , organized in May 2011 as a protest against the location change of a metro station in the project of a new line; and Amor Sim, Russomano Não , held in October 2012, in opposition to the candidacy of Celso Russomano as city mayor. We have selected these episodes because they the first two to gather three characteristics we consider essential for understanding the net activism development in the country: both appear within a context of local dispute, with no alignment with global agendas; are organized as decentralized networks with intensive usage of online social networks; and reach its climax occupying the urban public space. The empirical corpus was structured gathering the content posted at the Facebook event page of both cases and the related posts on Twitter identified by the hashtags #gentediferenciada and amorsimrussomanonao . Based on this material, we have analysed the two cases as political happenings , according to Lazzarato s concept, which integrate a context of shock between the strength of contemporary capitalism and the power of multitude, following the term understanding of Hardt and Negri and Virno. In order to analyse the enunciations that form the corpus, we took as base Lazzarato s (2006) concept of plurilinguism and also the essay Linguistic Postulates , from Deleuze and Guattari |
