Detalhes bibliográficos
| Ano de defesa: |
2011 |
| Autor(a) principal: |
Nascimento, Joelson Alves do
 |
| Orientador(a): |
Junqueira, Luciano Prates |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
|
| Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
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| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/975
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Resumo: |
The process of concentration of wealth has created a division between the world of the rich and the poor, further increasing the distances between individuals / consumers and those who are not considered by the capitalist economic system because they have no purchasing power, are outside the globalization processes and are relegated to large clusters of poverty and violence in most cases. The formation of social networks as a possibility for coping with poverty will be addressed in this dissertation through the proposal of the Economy of Communion, which brings as innovative precisely the sharing of profits made by entrepreneurs. Was used in the construction of this path the theory of social networks and, as supporting references, social capital and donation, which will help us follow its development and discoveries during the research. It starts from the assumption that the formation of networks through shared values around a common goal, a culture of sharing, through the donation, which puts into practice reciprocity relations as opposed to utilitarist view, capable of supporting the interpersonal and interorganizational social relations. The research methodology is qualitative and quantitative, carried out through participant observation, interviews and questionnaires with the Business Pole Spartaco, and it was possible to identify the existing relationships within the project scope of Economy of Communion. Besides identifying the relationships, it was also possible to identify the intensity of those relations and the perception they have on their ability to accomplish the propagation of the culture of sharing. The study revealed that the project is a network of horizontal profile, with high density and cohesiveness of its actors, especially some actors that are articulated in a network of mutual help and that are interconnected with other social networks |
