Detalhes bibliográficos
| Ano de defesa: |
2017 |
| Autor(a) principal: |
Santos, Quiona Norberto
 |
| Orientador(a): |
Trivinho, Eugênio |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Faculdade de Filosofia, Comunicação, Letras e Artes
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/20170
|
Resumo: |
This research addresses the dynamics of cultural consumption in Brazil through appropriations that occur during interactions between digital natives in the network environment. In specific terms, it is the consumption and the global spread of local cultures through cultural products exchanged in the course of the online communications of that group. The corpus of this research is Hallyu 2.0, that is to say, the "second wave" of international popularization of South Korean culture via the Internet in the late 2000’s, with its exponent the contemporary musical genre, K-pop. Thus, one wonders how the spread of local cultures on a planetary level occurs and what the contribution of the digital natives in this process. In general terms, the scope of the study is to understand the role of virtual interactions among digital natives in the said dynamics. It is believed that these young people propagate the local cultural product of esteem so that it gains the essential media visibility to avoid its symbolic extinction. In order to elucidate the object, the views of Trivinho (1998, 2007, 2010, 2012), Jenkins (2006, 2012), Jenkins, Green and Ford (2014), Dijck and Nieborg (2009), Prensky (2001), Tapscott (1998, 2010), Buckingham (2011, 2013), de Lee Seung (2015), Choi (2015) e KOCIS (2011). Methodologically, the theoretical-empirical perspective based on a bibliographical research destined to the construction of the theoretical reference pertinent to the object is chosen for the study; also, an immersion into the digital platforms YouTube, Facebook, Viki and fan sites, in order to consolidate an in-depth understanding of the phenomenon |
