Detalhes bibliográficos
| Ano de defesa: |
2010 |
| Autor(a) principal: |
Marcondes, Cinira Águida Ferreira
 |
| Orientador(a): |
Trevisan, Leonardo Nelmi |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
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| Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
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| País: |
BR
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| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/954
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Resumo: |
During the implementation of the sales force development strategy of a Brazilian pharmaceutical company it was identified the opportunity to focus on emotional competences of those employees in a project that lasted two years. The goal of this initiative was to strengthen the potentials of both individuals and groups in relation to their professional roles and to reinforce the relationship with clients, based on ethical principles and long term relations. The scenario and the results of this decision were the object of discussion in this research. The career evolution of 256 sales actors, considering as the cutoff event the integration and restructuring that resulted from a merger that happened to this company, marked the variables of this case study which tried to identify the influence of emocional competences in the professional trajectories of those actors. The emotional behaviours that served as the basis for the project and the analysis in this research include intrapersonal emotional competences such as Self-evaluation, Emotional Self-knowledge, Self-management and Adaptability; and interpersonal emotional competences, Empathy, Client Orientation, Conflict Management, Change Catalyst, Influence, Teamwork and Collaboration, directly related to the moment and needs of the company. This competence matrix makes up the ECI® tools (Emotional Competence Inventory - Hay Group® Consultants), that is comprised of a 360º evaluation and proposes an identification of strengths and improvements to help develop emotional competences at work and reach high performance. This case study raises questions identifying the probabiliy of which emotional competences may have influenced the career evolution of those professionals, both in the context of professional growth as well as in the perspective of those that left the company voluntarily or not. The belief that supports this project is that emotion and reason walk hand-in-hand, and that conscious of those emotional abilities, human beings are more able to choose rationally their behaviour in order to build social relations that would benefit people and the system in which they are inserted. Ethics is in how empathic an individual is in his/her attitudes with others, adapting to environmental conditions to contribute with his/her abilities in order to build a happier and more harmonious, personal and professional, life |
