Detalhes bibliográficos
| Ano de defesa: |
2012 |
| Autor(a) principal: |
Machado, Renata Fortini
 |
| Orientador(a): |
Bastos, Neusa Maria Oliveira Barbosa |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Ciências Contábeis e Atuariais
|
| Departamento: |
Ciências Cont. Atuariais
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/1504
|
Resumo: |
This research aims to investigate the possible business environment issues that motivated the XYZ company to invest in the training of creative thinking with accounting professionals and the possible impact of the training generated in the training participants and the accounting department. Specifically we intend to verify the creativity of accountants considering the behavioral profile, using the questionnaire developed by the Brazilian Institute of Coaching, the environment characteristics that indicate the needs of creative individuals, raising the perception of accountants as to the consequences of training for his life professional and to the department. To this end, the survey was conducted in a large group of Brazilian companies. The research, an exploratory descriptive study, qualitative and quantitative, and used the case study method. The results showed that the accountants, participants of the research, were not as predominant features the creative profile, although the environmental demand for creative individuals to meet the challenges of the area. Through the training it was possible the accountants visualize that in all professions can be creative and that the potential can be developed by individual effort and through techniques such as Brainstorming and Mind Map. And finally, in the perception of the accountants, can grow the value of the accounting profession considering the creative ability on the job, when ideas create value for the company |
