Detalhes bibliográficos
| Ano de defesa: |
2009 |
| Autor(a) principal: |
Salviano, Ayne Regina Gonçalves
 |
| Orientador(a): |
Prado, José Luiz Aidar |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/5196
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Resumo: |
This dissertation aims to analyze the adoption of civic journalism, called citizen journalism in this study, as a way to practice the regional journalism on weekly periodicals on small towns in the interior of São Paulo. Will be study this new type of journalism - which is characterized by the existence and maintenance of a social link between the communication vehicle and the readers, thematicing the problems of a community to its residents being able to resolve them - to investigate if (and in wich ways) this new formula contribute to the increase of the capacity of society to deal with collective problems and in which measure this editorial line of the periodical can be considered a communicacional strategy with the publical readers and advertisers. The justification for this work is in the need to seek other alternatives to hegemonic journalism. At the same time, find another ways for marketing outlets for small periodical businesses that is suffering competition, including the internet. This is a case study of the Journal of Jales weekly printed that circulated on sundays in Jales city, in northwestern of São Paulo State - from three actions mediated by it: the creation of the House of Culture, a collection of 96 issues of the MEMORY Project and a series of 12 editorials entitled Wake-up, Jales! which tried to awake the readers for a need to create a spirit of colletive citizenship able to help in solving local problems. Those materials were published between October 1971, date of foundation of the newspaper, and December 2006, beginning of this research. Using conceptual keys built in works of Algirdas Julien Greimas, Cicília Maria Krohling Peruzzo, Ciro Marcondes Filho, Clóvis Rossi, José Marques de Melo and Sylvia Moretzsohn, among other researchers, it was possible to examine the actions of the Journal of Jales. The journal stablished a fiducia contract with the readers, which resulted in a pact of social responsibility, concept studied from authors such as Alzira Alves de Abreu, Antonio Hohlfeldt, Carlos Álvarez Teijeiro, Carlos Castilho, Jan Schaffer, Luiz Martins da Silva, Márcio Ronaldo Santos Fernandes, Marialva Barbosa, Murilo César Soares and Nelson Traquina, among others. The objective of this work is to analyze that set theory of actions mediated by the Journal of Jales, which feature a local society for a duty to do- to solve their problems. Will be examine how the enunciator shows such actions in specific communication contracts and will be realize a critical thematic frameworks. The fundamental thesis advocated in this research, from the case study, the Journal of Jales, is that with the citizen journalism is possible to improve the editorial line of these communication vehicles and establish new communication strategies along with the public |
