Detalhes bibliográficos
Ano de defesa: |
2007 |
Autor(a) principal: |
Padula, Roberto Sanches
|
Orientador(a): |
Junqueira, Luciano Prates |
Banca de defesa: |
Não Informado pela instituição |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
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Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Administração
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Departamento: |
Faculdade de Economia, Administração, Contábeis e Atuariais
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País: |
BR
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Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
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Link de acesso: |
https://tede2.pucsp.br/handle/handle/1224
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Resumo: |
The Internet has been growing in importance both to individuals and to organizations. For the companies, a website on the Internet represents a possibility of new business, and for the not-forprofit organizations it represents greater amplitude to its social actions. The cultural sector, that normally is also not-for-profit, is using this channel to services, communication and to spread the public access to its cultural actions, according to its mission. This work analyses the implementation of art museums websites as a question of management of culture. Some aspects are considered, like virtualization of museums, visitor experience, works of art aura, services, and communication. The necessaries conditions and functions to be accomplished by the website are also verified. In order to better understand these topics, some selected art museums websites are analyzed on its functionalities, usability, and mission adherence. As a conclusion, the work makes some considerations about the future of websites towards interactivity and how easy it is to use the website to maximize funding opportunities |