Websites de museus de arte: uma abordagem da gestão cultural

Detalhes bibliográficos
Ano de defesa: 2007
Autor(a) principal: Padula, Roberto Sanches lattes
Orientador(a): Junqueira, Luciano Prates
Banca de defesa: Não Informado pela instituição
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Pontifícia Universidade Católica de São Paulo
Programa de Pós-Graduação: Programa de Estudos Pós-Graduados em Administração
Departamento: Faculdade de Economia, Administração, Contábeis e Atuariais
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: https://tede2.pucsp.br/handle/handle/1224
Resumo: The Internet has been growing in importance both to individuals and to organizations. For the companies, a website on the Internet represents a possibility of new business, and for the not-forprofit organizations it represents greater amplitude to its social actions. The cultural sector, that normally is also not-for-profit, is using this channel to services, communication and to spread the public access to its cultural actions, according to its mission. This work analyses the implementation of art museums websites as a question of management of culture. Some aspects are considered, like virtualization of museums, visitor experience, works of art aura, services, and communication. The necessaries conditions and functions to be accomplished by the website are also verified. In order to better understand these topics, some selected art museums websites are analyzed on its functionalities, usability, and mission adherence. As a conclusion, the work makes some considerations about the future of websites towards interactivity and how easy it is to use the website to maximize funding opportunities