Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
Assis, Vanessa Ferreiro Pessoa de
 |
| Orientador(a): |
Ferreira, Jerusa Pires |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Pontifícia Universidade Católica de São Paulo
|
| Programa de Pós-Graduação: |
Programa de Estudos Pós-Graduados em Comunicação e Semiótica
|
| Departamento: |
Comunicação
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
https://tede2.pucsp.br/handle/handle/4596
|
Resumo: |
This research investigates the characteristics of popular journalism and discusses the differences in the speeches of newspapers Agora São Paulo and Extra. The choice of these vehicles is justified because both of them call themselves popular media and they are sales leaders in the newsstands of São Paulo and Rio de Janeiro respectively. The goal is to help identify systems of signs of popular newspapers and point singularities of each publication. The methodology used is the comparison of discursive editorial content and graphics on both vehicles. For the theoretical foundation it begins with the concept of fait divers by way of Roland Barthes, theory of narrative in Muniz Sodré and Jerusa Pires Ferreira cultura das bordas concept. The analysis focuses on the first pages of texts between June 2012 and October 2012, a period that includes the beginning of the coverage in the newspapers of the assassination of the executive Marcos Matsunaga Yoki by his wife, a crime which was widely covered in the press. The month of October ends the research by understanding the end of TV Globo s soap opera Avenida Brasil which had repercussions in the newspapers. There were also interviews conducted with editors responsible for the publications. Taking into account these analyzes it carries out a study of the characteristics of the two newspapers, pointing that by resorting to the use of fictional elements and treating them as news and by using of constant promotions that offer free gifts to readers of the newspaper Extra makes its language point of view attractive to its intended reader. The Agora São Paulo resorting to the service journalism often exhaustively as seen in monothematic headlines about retirement, waives fictional connections and seeks to approach the reader by having as its main attraction the use of the guides and almanacs language with overuse of headlines with imperative verbs, and transformed narratives that take the reader to the to do state |
