Processos de agendamento da imprensa: a copa do mundo de 2014 para além do esporte

• Ano de defesa: 2010
• Autor(a) principal: Echeverria, Bibiana Cardoso Barros
• Orientador(a): Hohlfeldt, Antônio Carlos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO DE MASSA - ASPECTOS POLÍTICOS; COPA DO MUNDO, 2014; FUTEBOL - ASPECTOS SOCIAIS; POLÍTICA
• Link de acesso: http://hdl.handle.net/10923/2062

The work want to verify how and with which emphasis the preparation for World Cup 2014, in Porto Alegre, has occupied spaces in the media, specifically in three newspapers of the state capital: Correio do Povo, Jornal do Comérico e Zero Hora. The study will be developed through exploratory research, supported by comparative desk research, with the theoretical hypothesis of Agenda-Setting, the concept of Framing (frame), and Priming effect. Seek to identify the scheduling process from the policy initiative, observing what was working by the city hall of Porto Alegre, througt the Oficce Comunication of Special Secretary World Cup 2014 (Secopa), and what was published on this newspapers. For this were selected six temes that relate to important moments of organization in the city, observing the relationships estabilished between political action, the media and sporting event.