Da vitrine para mídia: a comunicação na construção do Liquida Porto Alegre

• Ano de defesa: 2011
• Autor(a) principal: Freitas, Almir Penha de
• Orientador(a): Costa, Cristiane Finger
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO SOCIAL; COMUNICAÇÃO ORGANIZACIONAL; ESTRATÉGIA; ASSESSORIA DE IMPRENSA; COMUNICAÇÃO DE MASSA
• Link de acesso: http://hdl.handle.net/10923/2003

The present project wants to study, understand and explain the results and influence of the work executed by CDL Porto Alegre press agency on the relashionship with media comunication, especially newspapers, looking forward development activities of organization, just like the Liquida Porto Alegre sales promotion. The study of editorial application in the local newspapers, between 2007 and 2011, will analise the construction of CDL Porto Alegre editorial and the communication area by the determinated period of time. The promotion changed local ratail strategy conduct and the results of sales reached by the sellers or service workers. CDL Porto Alegre has all clipping of this useful time. In this project, the results will be qualitative and quantitatively analised with the of leading action communication taken and the media news discretion, especially Porto Alegre newspapers. Analisys subject will be the main methodology point, suggested by Laurence Bardin (2010) and, in the stage of data interface, will be considered previous requirements of agendasetting theory, based on concepts analised by Mauro Wolf (2005) and Antonio Hohlfeldt (2008).