Modelagem e produção de documentos com conteúdo variável

• Ano de defesa: 2007
• Autor(a) principal: Moreira, Maria Isabel Giusti
• Orientador(a): Oliveira, Joao Batista Souza de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: INFORMÁTICA; MODELAGEM DE SISTEMAS; DOCUMENTOS - PERSONALIZAÇÃO
• Link de acesso: http://hdl.handle.net/10923/1610

The companies and corporations are making efforts to attract and to keep customers and realized that it is important to know the preferences and characteristics of its customers. However, it is useless for these companies to possess the information stored in databases without applying them in documents, that present information about the habits of one client. To use this knowledge in practice, through personalized document generation, is necessary the use of variable data technology. This variable data technology can be considered still incipient by the lack of research with respect to models, languages and even software that facilitates the process of modeling and personalized document generation using variable contents. For existing this deficiency on the technology, in this work will be developed a bibliographical revision on the main concepts of variable data technology, besides presenting its use in set with the technique of structuring of documents, which used together will facilitate the control of the choices of the different contents contained in a structural tree, and with this will be possible to make, on a simplified form, the modeling and generation of personalized documents. On the basis of these concepts and main positive aspects of these technologies, also will be idealized and proposed a model that reduces the currently found deficiencies in these technologies, through the legalization of modeling process, showing that it is possible to generate several personalized document instances with variable contents. Finally, to validate the legalized model in the practical way, it will be developed an prototype that simulates and executes the actions and behaviors stipulated for the formalisms that compose the model, showing that this one is capable to generate personalized documents with different variable contents with one high degree of personalization.