Comunicação comunitária: uma releitura dos principais conceitos

• Ano de defesa: 2010
• Autor(a) principal: Carvalhal, Antônio Carlos de Oliveira
• Orientador(a): Dornelles, Beatriz Corrêa Pires
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO SOCIAL; COMUNICAÇÃO E SOCIOLOGIA; COMUNIDADE; ANTROPOLOGIA SOCIAL; PÓS-MODERNIDADE
• Link de acesso: http://hdl.handle.net/10923/2262

The main objective of the present essay is to bring up the possibilities to describe and interpret the community communication, based on the knowledge about the several possibilities to understand the contemporary communities. For so, we have debated the ideas from Ferdinand Tönnies and his classic theory named Gemeinschaft und Gesellshaft, in which he presents the dichotomy between the community and the society. After that we have gone through the studies of postmodern theorists who work on/study the social transformations/changes, among the principal ones we highlight Zygmunt Bauman and his ideas of liquid modernity, Michel Maffesoli and the neoliberalism, and Manuel Castells and his theories of place’s space and flow’s space. In order to make some archaeology about the term “community communication”, we have made a brief bibliography review utilizing the Regina Festa and Carlos Silva’s work, and also the Christa Berger’s. Going straight to the discussion about community communication we have got support from the Raquel Paiva’s studies/work, she is considered to be the first theorist to give the community communication a sociological and really community focus. All those theories have been discussed willing to clarify the changes in the human sociability and to understand the social context that we are living in. Going through the idea of communities territorially linked/bonded until the virtual communities, we have explored the main possibilities to understand what would be a community life nowadays. Going forward, we have made use of the thought of the author Raquel Paiva and proposed a dialogue between her theories and our ideas, in order to contribute to this new field/area of study which is called community communication. Eventually we have made a proposition of the possibilities to understand the community concept for the social values of Brazil, based on the work of the social anthropologist Roberto DaMatta and his ideas about the several social roles that Brazilians play in places like home, the streets and the another world.