Pensamento tecnológico e criatividade na comunicação: prospecções acerca do pós-humano e da prática gráfica do rafe

• Ano de defesa: 2011
• Autor(a) principal: Regal, Paulo Horn
• Orientador(a): Rahde, Maria Beatriz Furtado
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO SOCIAL; COMUNICAÇÃO VISUAL; COMPUTAÇÃO GRÁFICA; DESENHO; CRIATIVIDADE; TECNOLOGIA
• Link de acesso: http://hdl.handle.net/10923/2249

The technological thinking that thrives in the contemporary scene has put under suspicion the creative attitude, since today, and increasingly, our ways of thinking and creating are to be conditioned and determined technologically. The seduction of computer graphics technologies have on the people involved with creating advertising, design and architecture has led to the abandonment of the practice of graphic sketch in moments of conception and creation in favor of uncritical use of computers and their software. This paper addresses this circumstance and about possible creative losses arising therefrom, sustained by knowledge areas such as neuroscience, psychology, semiotics, psychoanalysis, philosophy. The exploration of the role of the sketch in the future practice is carried out taking into account the rapid and constant improvement of technology of computer graphics, and believes the ads increasingly incisors that we are entering a post-human time in which our bodies and conditions for all that goes with - awareness, consciousness, thought, creativity - tend to turn into a big question. The paper concludes by the necessity of thinking that do not dismiss the services of the technology, but they continually watch as ensuring the independence of our creative graphic manifestations.