Design entre aspas: indícios de autoria nas marcas da comunicação gráfica

• Ano de defesa: 2010
• Autor(a) principal: Weymar, Lúcia Bergamaschi Costa
• Orientador(a): Cauduro, Flávio Vinicius
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Pontifícia Universidade Católica do Rio Grande do Sul; Porto Alegre
• Palavras-chave em Português: COMUNICAÇÃO SOCIAL; COMUNICAÇÃO VISUAL; COMUNICAÇÃO GRÁFICA; DESIGN GRÁFICO; MARCAS
• Link de acesso: http://hdl.handle.net/10923/2122

“Quotation marks in design” is a thesis based on the assumption that any communicational interface is based upon relations of alterity which make subjects and their objects inseparable. Consequently, characteristics of either authorship or neutrality present in the communicator’s portfolio are an intentional effect of relations of alterity accorded between him/her and his/her client. Following that premise we asked ourselves: which evidences of authorship can be found in visual identity programs of one same designer and where his/her communicational and alterity relations differ from others? Attempting to answer those questions, our thesis tries to build both a theoretical and a methodological strategy to understand the role of the design process, as well as that of graphic communication in revealing evidences of authorship in projects of logotypes. From the perspective of comprehensive sociology, which stimulates various analytical viewpoints, the research questions “authored” design by exploring contextual, theoretical and empirical possibilities appeared in the last forty years. Contextually, it examines people’s collective imaginary, regarding logos designed from 1965 onwards. Theoretically, it looks for traces of authorship in visual design and their correspondent effects in communications, according to poststructuralists, semioticians, cultural critics, and other thinkers of the field and taking into account their methods and theories. Empirically, it describes, interprets and analyses graphic logos of contemporary Brazilian designers we interviewed in order to discover their main points in common, as well as their shared assumptions about design and their self-proclaimed projectual differences.