A influ??ncia das arenas esportivas na cria????o e sobreviv??ncia de micro e pequenos neg??cios

• Ano de defesa: 2015
• Autor(a) principal: Orlando, Silvia Simoni
• Orientador(a): Nassif, V??nia Maria Jorge
• Banca de defesa: Nassif, V??nia Maria Jorge , Kubo, Edson Keyso de Miranda , Siqueira, Jo??o Paulo Lara de , Andreassi, Tales , Cunha, Julio Carneiro da
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Nove de Julho
• Programa de Pós-Graduação: Programa de Mestrado Profissional em Administra????o - Gest??o do Esporte
• Departamento: Administra????o
• País: Brasil
• Palavras-chave em Português: Compet??ncias empreendedoras; identifica????o de oportunidade; arenas esportivas; micro e pequenas empresas; empreendedores
• Palavras-chave em Inglês: Entrepreneurial skills; opportunity identification; sports arenas; micro and small business
• Área do conhecimento CNPq: ADMINISTRACAO::ADMINISTRACAO DE SETORES ESPECIFICOS
• Link de acesso: http://bibliotecatede.uninove.br/handle/tede/1269

Football is a sport recognized in Brazil as a cultural phenomenon and mobilizing the economy to influence and move the various business segments. Because this characteristic of the sport, this study aimed to identify the influence of the sporting arenas of the main football state clubs of S??o Paulo, in the creation and survival of micro and small business entrepreneurs in their surroundings. The arenas were researched: Corinthian???s Arena, Allianz Park, Morumbi Stadium and Urbano Caldeira Stadium. The choice of these arenas was due because of the movement in their surroundings in sporting championships and also in major events during the year. For this, it was developed a research, whose method was the quality of which used as a data collection instrument, with semi-structured interviews. The sample consisted of ten entrepreneurs, micro and small business owners identified through a mapping around these arenas. The data were analyzed in light of the content analysis, according to Bardin (1977), and organized in response categories. This research identified the context of sports arenas in the state of S??o Paulo as an entrepreneurial opportunity to be exploited. The arenas influence the creation, results and survival of the micro and small business that are installed in your surroundings. The main difficulties encountered by entrepreneurs is the limitation of resources, bureaucracy and existing taxes in Brazil and main contribution, the research indicates that management and strategic knowledge contribute, the context influences and impacts on results, but they are the entrepreneurial competence of the leaders that determine the survival of micro and small businesses.