Detalhes bibliográficos
| Ano de defesa: |
2014 |
| Autor(a) principal: |
Santos, Jeferson dos |
| Orientador(a): |
Campos, Anderson Luis Saber |
| Banca de defesa: |
Markus, Kleber,
Ribeiro, Fernanda Cecilia Ferreira |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
|
| Departamento: |
Gestão de organizações
|
| País: |
BR
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/78
|
Resumo: |
The central aim of this study is to identify the influence of the main features of the entrepreneurial orientation of a SME-Small and Medium Enterprise manger of the metal-mechanic sector of São Bernardo do Campo, in the process of internationalization of the company. The research, by means of a case study in four companies in São Bernardo do Campo, a city that concentrates many companies and is responsible for a substantial portion of the total trade of the whole Brazil, identifies the influence of the main characteristics of an entrepreneurial orientation manager of an SME. In structuring and validation of the research, by means of the case study, were interviewed by author the four main managers of these SMEs, under a structured script, that faced with the dimensions of entrepreneurial orientation and theories of internationalization, able to complete the success in this process is directly linked to the guidance of his manager, who may or may not refer to a companys internationalization process, therefore, the manager needs to master orientation of these dimensions in a systematic way and apply them to your business. |
