Finanças comportamentais: Diferenças da aversão à perda entre alunos de administração de empresas e gestão financeira

• Ano de defesa: 2012
• Autor(a) principal: Priore, Eduardo Roberto
• Orientador(a): Araujo, Luiz Jurandir Simões de
• Banca de defesa: Paulo, Wanderlei de Lima, Bido, Diógenes de Souza
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM ADMINISTRAÇÃO
• Departamento: Gestão de organizações
• País: BR
• Palavras-chave em Português: Teoria do Prospecto; Teoria de Mercado Eficiente; Finanças Comportamentais; Heurísticas.
• Palavras-chave em Inglês: Prospect Theory; Efficient Market Theory; Behavioral Finance; Heuristics.
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::ADMINISTRACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/35

The aim of this dissertation is to analyse loss aversion of the Business Administration and Financial Management students, using the reproduction of the work developed by Kahneman and Tversky (1979). For that purpose, it was made a field research with these students in a private college in São Paulo city with the application of the original survey template suggested by researchers Kahneman e Tversky (1979), and through the obtained results, Prospect Theory was validated, and it was verified that a group of students have less loss aversion. In this study was made a bibliographic review about the main changes in financial area since 1920 until nowadays highlighting the theory about modern financials, Efficient Market Hypothesis, Behavior Financials, Heuristics and Prospect Theory. The results reveal the existence of certainty, reflex and isolation effects. It was possible to confirm the existence of a different behavior of the Administration students. Among the main conclusions, Administration students are reacting differently of Financial Management students. Academic qualification is proving as a differentiation factor between the two groups. Administration students have a smaller financial base of studies than Financial Magement students and a larger base of studies on other areas. This larger knowledge on financial area didn t bring any differential for Financial Management students, this can be explained by the low age of this population, that have just left high school and has little experience and little understanding of financial market.