A COMUNICAÇÃO E O MERCADO EDITORIAL INFANTIL BRASILEIRO NA DÉCADA DE 1990

• Ano de defesa: 2007
• Autor(a) principal: Britto, Lidiane Campos
• Orientador(a): Reimão, Sandra Lucia Amaral de Assis
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: comunicação; mercado editorial infantil; livro infantil
• Palavras-chave em Inglês: communication; children´s editorial market; children´s book
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/787

This work is based on the communication and the Brazilian children s editorial market in the nineties , describing and analyzing the country children s editorial view during the mentioned period under the perspective of communication. The question immersed into the political, social and economical conjunction of that period, had the aim to answer if, there was, indeed, a consistent development in the children s editorial market in the nineties or if this development was only obvious. Correlatively, it aimed to apprehend which are the strategies of the market communication used during that period and in which way they contributed to incite that market. To assure the systematic and scientific feature of this work, it was used the qualitative method, although the presence of the quantitative method was necessary too, meanly in the Brazilian Editorial market selling maneuvers in the nineties. The analytical and descriptive study which included a distinctive literature review and a field research in a semi structured question form and interviews fulfilled the goals assigned. Concerned to the results, it was possible to consider the children s editorial market scenery of that period interacting it to its productive chain.(AU)