Detalhes bibliográficos
| Ano de defesa: |
2019 |
| Autor(a) principal: |
PARMIGIANI, THIÉRRI |
| Orientador(a): |
Casaqui, Vander |
| Banca de defesa: |
Vargas , Herom,
Soares , Rosana de Lima |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de Sao Paulo
|
| Programa de Pós-Graduação: |
Comunicacao Social
|
| Departamento: |
Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
|
| País: |
Brasil
|
| Palavras-chave em Português: |
|
| Palavras-chave em Inglês: |
|
| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/1886
|
Resumo: |
This essay presents a study about the critical behavior of the Star Wars fan community regards the launch of the game Star Wars Battlefront II, published by Electronic Arts in 2017. After a controversy involving methods of monetization of the game shortly before its launch, many users complained on social networks and the repercussion caused the company to step back in its marketing practices. The research presents a study on fan identity and critical studies related to the business model of the gaming industry. Based on this reference was made an nethnographic research in the comment area of the official trailer of the game where a great volume of comments was made using a critical look to blame EA Games and market practices, thus absolving Star Wars and Disney. |
