Detalhes bibliográficos
| Ano de defesa: |
2018 |
| Autor(a) principal: |
OLIVEIRA, JONATAS DA SILVA |
| Orientador(a): |
Galindo, Daniel dos Santos |
| Banca de defesa: |
Silva, Cilene Victor da,
Chiachiri Filho, Antonio Roberto,
Giacomini Filho, Gino |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de Sao Paulo
|
| Programa de Pós-Graduação: |
Comunicacao Social
|
| Departamento: |
Comunicacao Social:Programa de Pos Graduacao em Comunicacao Social
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/1765
|
Resumo: |
The phenomenon of the child as creator of online content has been gaining prominence in the work of researchers from different specialties and countries. The main objective of this research is to explore this new communication phenomenon that is the child that produces and distributes online content from the angle of marketing communication, and more specifically, to understand how brands and children's advertising are present in the productions of young YouTubers. To do so, the research was developed under a qualitative exploratory approach, through bibliographical and documentary research and through content analysis of the videos of young YouTuber Julia Silva, made available in its homonymous channel on YouTube. It was possible to identify that the brands are present in the productions of the YouTubers in three ways, through explicit advertising, non explicit advertising and spontaneous mention of brand. |
