TELEVISÃO REGIONAL E REDE NACIONAL:UM ESTUDO DE CASO DE EMISSORAS AFILIADAS DA REDE BANDEIRANTES DE TV

Detalhes bibliográficos
Ano de defesa: 2007
Autor(a) principal: Müller, Karin lattes
Orientador(a): Fadul, Anamaria lattes
Banca de defesa: Peruzzo, Cicília M. Krohling, Bazi, Rogério Eduardo Rodrigues
Tipo de documento: Dissertação
Tipo de acesso: Acesso aberto
Idioma: por
Instituição de defesa: Universidade Metodista de São Paulo
Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
Departamento: Processo Comunicacionais
País: BR
Palavras-chave em Português:
Palavras-chave em Inglês:
Área do conhecimento CNPq:
Link de acesso: http://tede.metodista.br/jspui/handle/tede/839
Resumo: The acceleration of the media globalization process all around the world brought out as a counter part a growing interest concerning the regional media. To study this matter in Brazil, it was decided to analyze how the program schedule is made for the give channel branches localized in the North, Northeast, Center-West, Southeast and South connected to a main national television net. The Rede Bandeirantes de Televisão was chosen by its presence is whole country and reaches a great number of homes. The qualitative method was used with descriptive pattern and the option for a multiple case with the purpose to obtain a comparative perspective considering the local branches programs. The main conclusion is that despite of a small regional program production with emphasis on news and interviews it can be started that in some regions the audience interest is for local cultural programs.(AU)