Detalhes bibliográficos
Ano de defesa: |
2008 |
Autor(a) principal: |
Policeno Filho, Mário Luiz
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Orientador(a): |
Galindo, Daniel dos Santos
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Banca de defesa: |
Não Informado pela instituição |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Universidade Metodista de São Paulo
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Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
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Departamento: |
Processo Comunicacionais
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País: |
BR
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Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
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Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/815
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Resumo: |
The relationship between newspaper-laboratory and marketing of higher education institutions are examined at work. Using the study of multiple cases, are compared printed newspaper-laboratory, recognized in the academic educational value of the exercise provided the students with those circulating as house-organs, bringing positive information of their graduate schools. They are examined based on the concepts of education, journalism and marketing, especially to educational institutions. The goal is to demonstrate that newspapers-laboratory processed in newspapers business, in order to meet the demands of the institutions with the market, which is contrary recommended by the teaching of journalism and marketing itself. You can see that newspaper-laboratory that simulate the reality of the profession, with the purpose teaching, as are most appropriate to the product mix of communication because lead the student, as consumer, the experience of learning situations marked as establishing the experiential marketing to lead customers with loyalty to the organizations.(AU) |