FLIP-SE: aspectos comunicacionais e mercadológicos do pirão cultural de Paraty

• Ano de defesa: 2006
• Autor(a) principal: Messaros, Priscilla Sarah Linz
• Orientador(a): Galindo, Daniel dos Santos
• Banca de defesa: Reimão, Sandra Lucia Amaral de Assis , Porteiro, Cristina Schimidt Silva
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Universidade Metodista de São Paulo
• Programa de Pós-Graduação: PÓS GRADUAÇÃO EM COMUNICAÇÃO
• Departamento: Processo Comunicacionais
• País: BR
• Palavras-chave em Português: hibridação; comunidade; turismo e eventos
• Palavras-chave em Inglês: hybridation; communitym; tourism and events
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede.metodista.br/jspui/handle/tede/738

Through bibliographic research, interviews and the participant observation procedure, the dissertation makes an analysis of the occurrence of habits and uses originally of the individuals known as caiçaras in the communities situated in the Mamanguá s Bay and in the Araújo s Island in Paraty and the process of cultural hybridation identified in the communities in focus, of the cultural tourism made by the occurrence of events more specifically, the International Literary Party of Parati and the Parallel Circuit of Ideas. It shows how the communities appear represented in these events and discourse about the importance given to the participation in events known by the actual society, as cultural. Beyond this, it makes a diagnosis of the real interference that occurs in the caiçara culture through the tourist activity - viable to the maintenance interests and the cultures diffusion and by it s time, is responsible for 80% of the local economical system.