Detalhes bibliográficos
Ano de defesa: |
2011 |
Autor(a) principal: |
Palacce, Jamile Marinho
 |
Orientador(a): |
Tarsitano, Paulo Rogério
 |
Banca de defesa: |
Gonçalves, Elizabeth Moraes
,
Garbogini, Flailda Brito |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Universidade Metodista de São Paulo
|
Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
Departamento: |
Processo Comunicacionais
|
País: |
BR
|
Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
|
Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/610
|
Resumo: |
The promotional calls are considered as a commercial broadcaster. Through them, the programming content is disclosed to persuade the public to watch the programs. This research has identified that the use of verbal and visual appeal, close calls, language publicitaries. No But the similarities do not get the publicity at the time of the exhibition pieces. Baseaded on the concept of redundancy proposed by the Information Theory and Learning Theory in the Message, Carl Hovland, research conducted a case study of the first two seasons of THE FARM, displayed on the Rede Record TV. It was concluded that the so-called reality show were not displayed in accordance with the concepts of advertising GRP coverage and often wasted space caused overexposure of the breaks and the public with self-promotional messages. |