Detalhes bibliográficos
Ano de defesa: |
2007 |
Autor(a) principal: |
Rocha, Felipe Soares
 |
Orientador(a): |
Faro, José Salvador
 |
Banca de defesa: |
Giacomini Filho, Gino
,
Tarsitano, Paulo Rogério
 |
Tipo de documento: |
Dissertação
|
Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Universidade Metodista de São Paulo
|
Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
Departamento: |
Processo Comunicacionais
|
País: |
BR
|
Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
|
Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/777
|
Resumo: |
To understand the fashion field as a universe that reflects attitudes and feelings of the social life of the man-common one if constitutes the base of this research. To better understand of that it forms the fashion it appears configured thus, becomes necessary to unmask the adornments with which the media of the mass culture works in this field. With the proposal of perceive as the transforming values of the field they are operating in the media, from a interpretative reading, we opt to analyzing the approach given for the Ilustrada of the Folha de S. Paulo to the biggest event of fashion of Brazil - the São Paulo Fashion Week, in its edition of July of 2006. Of this form, we present the aspects of the culture of mass that directly are related to the fashion field and how these aspects had been fit in the texts of the Folha, in the process of celebration of the event. (AU) |