Detalhes bibliográficos
| Ano de defesa: |
2008 |
| Autor(a) principal: |
Lima, Cármen Lúcia Amorim e Ferraz |
| Orientador(a): |
Reimão, Sandra Lucia Amaral de Assis
 |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Universidade Metodista de São Paulo
|
| Programa de Pós-Graduação: |
PÓS GRADUAÇÃO EM COMUNICAÇÃO
|
| Departamento: |
Processo Comunicacionais
|
| País: |
BR
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede.metodista.br/jspui/handle/tede/825
|
Resumo: |
This paper intends to think over the quality of television programs dedicated to youngsters on Tv Cultura, based in Sao Paulo. The public TV channel, rewarded locally and abroad for the quality of its children's programs, which captivates so well the young viewer, loses over eighty per cent of its audience when kids become teenagers, and ages range from 12 to 17 years old. The objective is to identify the reasons of this downward and to search positive answers as to captivate the young audience on TV Cultura. Also the work intends to identify which programs teenagers choose on other channels, so as their contents, language and format, in order to understand how it is possible to better communicate with teenagers. It is important to captivate this audience on Tv Cultura for it is a public channel that holds the responsibility to inform, educate and entertain, yet following ethical principles and aiming to develop a citizenship conscience. Digital television and new technologies will allow media to converge, and adolescents will migrate from television to games and internet. The paper intents to identify how teenagers want to find themselves identified on TV in the future.(AU) |
