Tecnologia da informação e cooperativismo: website institucional como ferramenta de gestão da Cooperativa Agropecuária do Salgado Paraense – CASP

• Ano de defesa: 2021
• Autor(a) principal: CASTRO, Caren Vanessa Pinheiro de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Instituto Federal de Educação, Ciência e Tecnologia do Pará; Brasil; Programa de Pós-Graduação em Desenvolvimento Rural e Gestão de Empreendimentos Agroalimentares; IFPA
• Palavras-chave em Português: Tecnologia da informação; Cooperativismo; Gestão; Website; Cooperativa Agropecuária do Salgado Paraense – CASP; Information technology; Cooperativism; Management; CNPQ::CIENCIAS AGRARIAS; Gestão de Empreendimentos Agroalimentares
• Link de acesso: https://repositorio.ifpa.edu.br/jspui/handle/prefix/271

Procedural institutional websites are indispensable for enterprises to create a contact and relationship channel with their consumers and customers, they are tools that enable the presentation of their products, services and differentials. In the digital age we live in, where the internet has a great influence on the lives of people who consume information, it is essential that these organizations establish themselves in the digital world in an intelligent way and with digital means that contribute to its development. It is also possible to notice that enterprises are increasingly looking for web tools to create this link with their audience, but these are sites that are not properly published and are not published an effective information and marketing channel for products and services, making this digital presence difficult lasting and strong in the market. In view of this situation, this work intends to develop a computational tool that will have the objective of disseminating information and creating a commercialization channel for the products of the Cooperative Agropecuária do Salgado Paraense - ASP. Currently, CASP does not have a dynamic, up-to-date website that establishes a sales strategy that allows the enterprise to have attractive and relevant content in the market it operates. The research presented a qualitative approach, with procedures consisting of bibliographic research and action research. In order to achieve the work, it was necessary to understand the impacts of the advancement of the internet, design and importance of websites and digital cooperativism as a competitive instrument for cooperatives. Through action research, it was possible to know the history of the CASP cooperative and its technological reality, which enabled the collection of historical and organizational data, as well as the understanding of its business strategy and what a cooperative aimed for its development in the environment. digital. The result of this research is presented in the website publication with all the information regarding the development of the tool. Thus, the work made it possible to contribute through the implementation of the website, with an improvement in the information management process of Casp - Cooperativa Agropecuária do Salgado Paraense, and with the marketing strategy of its products, simplifying its sustainability in rural areas of the Amazon Paraense.