Detalhes bibliográficos
| Ano de defesa: |
1999 |
| Autor(a) principal: |
Azevedo, Aída Helena Cerqueira de |
| Orientador(a): |
Vieira, Paulo Reis |
| Banca de defesa: |
Não Informado pela instituição |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Não Informado pela instituição
|
| Programa de Pós-Graduação: |
Não Informado pela instituição
|
| Departamento: |
Não Informado pela instituição
|
| País: |
Não Informado pela instituição
|
| Link de acesso: |
http://hdl.handle.net/10438/3582
|
Resumo: |
The purpose of this work is to describe the franchising system lU its general aspect inside the actual brazilian economical conjucture, which reduction in govemment spendings and privatization and public tender processes are being implemented, and are used as the most important factors to the competition, the industry and the public services updated facing up with the globalization scenario. It was intended to make a revision of the conceptual part of the franchising system and the public organizations. The ECT - Brazilian Mail&Telegraph Company is a real study case of a public organization making use of the franchising system in large scale and successfully. In addition to this presentation, it was wanted to demonstrate other types of association between the private company and the public organization, through the public tender, privatization and outsourcing, in order to supply services and products to the costumer with better quality and less investments to the govemment. |
