Effectuation e causation: um estudo sobre o processo decisório empreendedor em redes de micros e pequenos supermercados

• Ano de defesa: 2016
• Autor(a) principal: Lemos, Anderson Queiroz
• Orientador(a): Andreassi, Tales
• Tipo de documento: Tese
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Redes de cooperação; Centralidade; Laços relacionais; Estrutura organizacional
• Palavras-chave em Inglês: Cooperation networks; Centralization; Relational ties; Organizational structure; Causation; Effectuation
• Link de acesso: https://hdl.handle.net/10438/15976

This study examines the contribution of centrality in the raising of supermarkets organizational structure complexity, and the possible effects of this change in entrepreneurial decision-making process. Causation and effectuation are distinct decision-making processes that have their proper usage time. However, when they have not been studied in business network environments. To resolve the gap, this research focuses on the associative cooperation network type (BALESTRIN; VARGAS, 2004; BALESTRIN; VERSCHOORE, 2008). It uses the concepts of centrality (FREEMAN, 1979; WASSERMAN; FAUST, 1994), relational ties (BURT, 1992; GRANOVETTER, 1973), complexity of the organizational structure (HALL, 2004), and causation and effectuation decision-making processes (SARASVATHY, 2001a). Data was inductively collected in six cases of micro and small supermarkets in the state of Ceará. After analyzing the contents of each case, the researcher conducted a Qualitative Comparative Analysis. The necessary conditions for entrepreneus adopt Causation and effectuation were: a) centrality contributes to raise the organizational structure complexity and/or adoption of management control mechanisms, when relationships are driven more by social ties than by strategic ties; b) causation and effectuation are used regardless the rising of the organizational structures complexity. As a new finding, in addition to experienced entrepreneurs, novice also vary the use of Effectuation and Causation in the early new ventures stage. However, in time, after implement management control mechanisms, entrepreneurs tend to reduce the use of certain efetuais practices, such as the ability to experiment actions and take risks and losses. New data were collected and tests were performed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results confirm that: C) social ties influence more than the strategic ones in the transformation of the organizational structure of the supermarkets; d) this change influences positively the implementation of management control mechanisms; e) and that supermarkets with management control mechanisms will have entrepreneurs more inclined to adopt the process of Causation, and less likely to experiment new actions and take risks and losses. These results help us to understand when relationships generated in business networks, affect the foundation and growth of enterprises, and the evolution of entrepreneurial decisionmaking behavior as well. The research teaches entrepreneurs that they don’t need to generate many relationships to develop their businesses, i.e, the relative network position is not important since social bonds are up and they are engaged in activities of their association. It also teaches that entrepreneurs tend to develop causal reasoning in business networks.