Detalhes bibliográficos
Ano de defesa: |
2023 |
Autor(a) principal: |
Santos, Afif Jose Brito
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Orientador(a): |
Vasconcellos , Sílvio Luís de |
Banca de defesa: |
Avrichir, Ilan,
Garrido, Ivan Lapuente |
Tipo de documento: |
Dissertação
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Tipo de acesso: |
Acesso aberto |
Idioma: |
por |
Instituição de defesa: |
Escola Superior de Propaganda e Marketing
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Programa de Pós-Graduação: |
Programa de Mestrado em Administração em Gestão Internacional
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Departamento: |
ESPM::Pós-Graduação Stricto Sensu
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País: |
Brasil
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Palavras-chave em Português: |
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Palavras-chave em Inglês: |
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Área do conhecimento CNPq: |
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Link de acesso: |
http://tede2.espm.br/handle/tede/730
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Resumo: |
This research aims to explain the effects of the decision-making process and organizational agility in building international business competence, from the perspective of the Effectuation Theory. This research evaluates how causation and effectuation decision-making logics influence organizational agility and promote the construction of international business skills in order to guide the internationalization process based on business work experience. The methodological path included a qualitative research approach, content analysis and semistructured interviews applied by the researcher and approved by the Ethics and Research Committee of ESPM. As a result, it was identified that (i) entrepreneurs calibrate the causation and effectuation logics in decision making to gain agility in building international business competence; (ii) the decision logics occur alternatively in different proportions during the process of internationalization of startups, and there is no linearity in the choice of logics and therefore in decision making; (iii) there is a predominance of causation logic in the decisionmaking process. The theoretical contribution that this dissertation provides is: adopting the calibration between causation and effectuation logic in decision making results in greater intensity of organizational agility and enhances the construction of international business competence. As a managerial contribution, (a) knowledge and skills necessary for a startup to explore global markets; (b) an explanation of how the decision-making process can guide entrepreneurs who seek to explore international markets. |