Disco é cultura: a expansão do mercado fonográfico brasileiro nos anos 1970

• Ano de defesa: 2018
• Autor(a) principal: Oliveira, Claudio Jorge Pacheco de
• Orientador(a): Mattos, Marco Aurélio Vannucchi Leme de
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Indústria fonográfica; Música popular brasileira; Bossa nova; Jovem Guarda; Tropicalismo; Política pública para a cultura; Regime militar; Incentivos fiscais
• Palavras-chave em Inglês: Phonographic industry; Popular brazilian music; Public policy for culture; Military regime; Tax breaks
• Link de acesso: http://hdl.handle.net/10438/24090

This study investigates the contribution of article 2 of Complementary Law nº 4, dated December 2, 1969, known as the “Album is Culture Law”, in the expansion of the Brazilian music market in the 1970s. An economic policy of strong stimulus to the consumption of the military regime, the “Album is Culture Law” authorizes record companies to write down, from the amount of the Merchandise Circulation Tax (ICM), the value of artistic copyrights and related, paid to Brazilian authors and artists. The search for foreign investment was a fundamental aspect of the economic model of the dictatorship. The “higher efficiency” of multinational companies was expected to contribute to rapid growth. This policy favored the expansion of foreign record companies, which had their interests and demands accepted by the government.