Competitividade no agronegócio: proposta de modelo para elaboração de estratégia de integração de cadeias para os defensivos agrícolas – o caso do café

• Ano de defesa: 2015
• Autor(a) principal: Del Cistia, Fabio Diniz
• Orientador(a): Marino, Matheus Kfouri
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Agronegócio; Colaboração; Cadeia de produção
• Link de acesso: http://hdl.handle.net/10438/13533

Sustainable food production is key to support Global population growth.. According to FAO estimate, if global population reaches 9.1 billion by 2050, world food production will need to rise by 70%, and food production in the developing world will need to double. This means that most of the growth comes from emerging countries, which concentrates the greatest potential for agricultural growth. As population grows and also rising incomes of the population in developing countries, the higher will be the demand for higher quality products, causing the growth in food production not only in the quantity but also quality and value. Therefore, the greater the demand on food safety, makes traceability and transparency related to the use of production technologies turn into key factors that influence the acceptance of food by consumers in the domestic market as well as international markets. In this context, retailers gain strategic importance by the proximity with the consumer. Retailers are the first link in the chain to receive information about the customer in terms of purchasing behavior and demands, thus being able to pass them on to other players in the chain till farmers, who have to adjust their practices in general, and especially, agronomic practices with regard to quality and food safety. Inputs companies and/or agro-industries, which contribute to sustainable agricultural production will have the preference of farmers and retailers, whose mission is to deliver quality products, safe food, conveniently to the final consumer who has the ability to move the chain in one direction - to the sustainable agriculture. In this context, crop protection companies must develop their business strategies. It is necessary to have more control over the chain to ensure the correct use of its products in order to contribute to sustainable agriculture, gaining market share and / or increasing their profitability. For this, some companies have developed chains coordination strategies, or 'food value chain', with some successful cases. In this paper, it is proposed a methodology for the development and implementation of 'food value chain' strategies for crop protection products. At the end of this paper, it is concluded that there are important gains for the company that adopts such a strategy; however, there is an increase in the complexity of the operation. So it is an important choice that should be part of the mission of the company.