Reengenharia social: reconstruindo o BOP em novas bases sociais

• Ano de defesa: 2012
• Autor(a) principal: Horta, Zilá Guimarães
• Orientador(a): Zanini, Marco Túlio Fundão
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Palavras-chave em Português: Estratégia; Responsabilidade social corporativa; Pobreza; Políticas públicas sociais; Bottom of the pyramid; Corporate social responsibility and social sustainability; Inferior da pirâmide; Sustentabilidade social
• Palavras-chave em Inglês: Strategy; Poverty; Social public policy
• Link de acesso: http://hdl.handle.net/10438/10178

We propose a theoretical model that we call Social Reengineering where the four actors government, civil society, academia and companies operate in an interconnected way with actions to nudge the bottom of the pyramid to the top. We consider the concepts of Corporate Social Responsibility, Sustainability and Strategy aimed at developing countries under a new look at the BOP: as a productive market. The model depicts the process by which the four actors acting in a virtuous cycle with opportunities for the bottom of the pyramid brings mutual benefits, and suggests as effect poverty reduction. We examine the implications of this model for future research in the process of poverty reduction.