Non-consumer stakeholder engagement: a comparative analysis of Olivetti and Patagonia
Ano de defesa: | 2023 |
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Autor(a) principal: | |
Orientador(a): | |
Banca de defesa: | |
Tipo de documento: | Dissertação |
Tipo de acesso: | Acesso aberto |
Idioma: | por |
Instituição de defesa: |
Fundação Escola de Comércio Álvares Penteado
Centro Universitário Álvares Penteado Brasil FECAP PPG1 |
Programa de Pós-Graduação: |
Não Informado pela instituição
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Departamento: |
Não Informado pela instituição
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País: |
Não Informado pela instituição
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Palavras-chave em Português: | |
Link de acesso: | http://tede.fecap.br:8080/handle/123456789/1093 |
Resumo: | This article examines the stakeholder-based approach to strategic management and how these stakeholders collaborate with and influence the corporate and non-corporate environment. Stakeholder theory emphasizes the accountability of organizations to a broader group of stakeholders beyond shareholders, including customers, employees, suppliers, communities, and the environment. By considering the concerns and interests of all stakeholders, companies can create long-term value and sustainability. The article highlights the importance of the relationship between the company and non-consumer stakeholders in achieving objectives that concern the company's external environment. It also discusses the role of corporate social responsibility and business ethics in integrating non-consumer stakeholders into decision-making processes. The Olivetti and Patagonia case studies demonstrate the benefits of actively engaging non-consumer stakeholders, such as improving reputation, trust and value creation. Through the examination of these case studies, the article aims to provide a clear example of two companies that, over the years, have created and maintained an excellent relationship with non-consumer stakeholders, leading companies to achieve results that go beyond profit, such as results that have had a positive environmental and social impact. |