Os significados do corpo mediados pelas redes sociais: comunicação, consumo e identidades

• Ano de defesa: 2023
• Autor(a) principal: Romanelli, Giulia Teixeira
• Orientador(a): Tondato, Marcia Perencin
• Banca de defesa: Hoff, Tânia Márcia Cezar, Polivanov, Beatriz Brandão
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado em Comunicação e Práticas de Consumo
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: comunicação; consumo; identidade; influência digital; corpo
• Palavras-chave em Inglês: communication; consumption; identity; digital influence; body
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/668

In the context of social media, in which individuals have contact with different contents and figures, the mobilization of meanings by these consumers is mediated by the platforms and, in this process, some ideals can be reinforced, while others are resignified. In this research, contextualized in the consumption culture that allows individuals to build their identities, we understood the body as a cultural asset, which communicates something about people and about their historical time, with social standards, but also, new paradigms related to it ant to the message it transmits. We aimed to understand the meanings attributed to content about the body disseminated on Instagram by digital influencers, by consumers of these profiles, and how this consumption is related to the constitution of their identities. To this end, we defined and analysed consumption culture based on Don Slater, Isleide Fontenelle and Bauman, we conceptualized identity constitution based on Kathyn Woodward, Stuart Hall, Anthony Giddens and Luis Martino. We understood the culture of visibility based on Sibilia and we contextualized the body as a cultural asset based on Mirian Goldenberg, among other very important concepts and authors for the theoretical development of this work. As methodological procedures, we carried out a reception study, with in-depth interviews with followers of digital influencers, understanding the relationship between the interviewees and the influencers, contextualized in media structures and in consumption culture.