Consumo como mediação social: a comunicação e a articulação entre as práticas e o habitus para o exercício da cidadania

• Ano de defesa: 2013
• Autor(a) principal: Fernandes, Rita de Cassia Paludetto
• Orientador(a): Tondato, Marcia Perencin
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Associação Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa em Comunicação e Práticas de Consumo da ESPM
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: Comunicação e consumo; Mediação; Cidadania; Teoria fundamentada; Recepção.
• Palavras-chave em Inglês: Communication and consumption; Mediation; Citizenship; Grounded theory; Reception
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/131

Consumption is a cultural phenomenon of the contemporary society, an interaction space, where social and political senses are negotiated. As a research field, consumption has become relevant in studies of applied social sciences due to its multidimensionality of expression and richness of materialities and subjectivities. In this research, the object of study is the "consumption as social mediation for citizenship," social mediation understood from Manuel Martín Serrano‟s point of view. To achieve this understanding, we explored the perceptions and understandings of consumption and the actions and practices of individuals subject to the urban context of São Paulo, seeking to raise and joint actions that promote reinterpretation of meanings and relationships. The challenge of empirical research includes a qualitative study using Grounded Theory as a methodological procedure combined with the inductive logic and the rules of interpretation and interpretive analytical procedures. The analysis result provides semantization "consumption as social mediation for the exercise of citizenship" as meaning "political transposition tactic," limited understanding of the empirical universe, basis of this dissertation.