Detalhes bibliográficos
| Ano de defesa: |
2023 |
| Autor(a) principal: |
Storel, Thalita Fomin
 |
| Orientador(a): |
Casadei, Eliza Bachega |
| Banca de defesa: |
Hoff, Tânia Márcia Cezar,
Marques, José Carlos |
| Tipo de documento: |
Dissertação
|
| Tipo de acesso: |
Acesso aberto |
| Idioma: |
por |
| Instituição de defesa: |
Escola Superior de Propaganda e Marketing
|
| Programa de Pós-Graduação: |
Programa de Mestrado em Comunicação e Práticas de Consumo
|
| Departamento: |
ESPM::Pós-Graduação Stricto Sensu
|
| País: |
Brasil
|
| Palavras-chave em Português: |
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| Palavras-chave em Inglês: |
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| Área do conhecimento CNPq: |
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| Link de acesso: |
http://tede2.espm.br/handle/tede/672
|
Resumo: |
American football, a traditional sport in the United States, has gained popularity among Brazilian viewers and consumers in recent decades. Its impact can be felt in the cultural, social, and political spheres both in the US and Brazil. This impact has been facilitated by the context of symbolic consumption and technological advancements that allow for adjusted broadcasts. Using French Discourse Analysis, this research investigates the discursive hybridization processes present in American football broadcasts in Brazil. The resulting map demonstrates that the hybridization in these broadcasts results from the union of factors that form a hybrid discursive structure. These factors include the discourses that legitimize sport in American culture, symbols of Brazilian culture, intertextual humor and teaching, as well as the discursive and linguistic resources of catchphrases, hyperboles, analogies, and celebrities. |
