Práticas de difusão e comunicação de acervos sonoros no MIS-RJ : caminhos para um guia

• Ano de defesa: 2023
• Autor(a) principal: Dias, Pedro Henrique Santos
• Orientador(a): Santa Cruz, Lúcia Maria Marcellino de
• Banca de defesa: Perrotta, Isabella Vicente , Garcia, Cláudia Cristina de Mesquita
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa de Mestrado Profissional em Gestão da Economia Criativa
• Departamento: ESPM::Pós-Graduação Stricto Sensu
• País: Brasil
• Palavras-chave em Português: Acervos sonoros; Práticas museais; Comunicação em museus; Difusão de acervos; Museu da Imagem e do Som do Rio de Janeiro; Política de museus.
• Palavras-chave em Inglês: Sound collections; Museum practices; Communication in museums; Diffusion of collections; Museum of Image and Sound of Rio de Janeiro; Museum policy
• Área do conhecimento CNPq: CIENCIAS SOCIAIS APLICADAS::ECONOMIA
• Link de acesso: http://tede2.espm.br/handle/tede/726

This qualitative exploratory research seeks to structure paths for the dissemination of the MIS-RJ sound collection based on its use for the production and qualification of the content destined for digital environment. Through readings from a historical perspective and a theoretical framework based on museology, social memory and creative economy, it lists possible elements that highlight the role of museums in the contemporary world and the new challenges presented to guard institutions in their communication practices. As a field of experimentation, it reports the work of digitization and the most recent communication and dissemination practices carried out in the last 10 years at MIS-RJ. Along with this experience report, semi-structured interviews were also carried out with 4 other institutions. Using content analysis of these interviews, it was possible to point out categories that emerged from the discussion, being understood as possible axes for the construction of a cultural product that expands the formats of use of MIS-RJ's sound collection. They are: Document technical treatment, Communication practices and Museum policy. In this way, it proposes debating a new look at the dissemination of its sound collection, through which it can be able action policies in the current economic and cultural situation for this and other Brazilian institutions of memory