A formação de centros de excelência no setor automobilístico brasileiro

• Ano de defesa: 2012
• Autor(a) principal: Zorovich, Marcelo Rocha e Silva
• Orientador(a): Amatucci, Marcos
• Tipo de documento: Dissertação
• Tipo de acesso: Acesso aberto
• Idioma: por
• Instituição de defesa: Associação Escola Superior de Propaganda e Marketing
• Programa de Pós-Graduação: Programa em Comunicação e Práticas de Consumo da ESPM
• Departamento: Comunicação
• País: BR
• Palavras-chave em Português: centros de excelência; rede de negócios; rede técnica; aquisição de tecnologia e inovação; subsidiárias estrangeiras; indústria automobilística
• Palavras-chave em Inglês: centers of excellence; business network; technical network; acquisition of technology and innovation; foreign subsidiaries; automotive sector
• Área do conhecimento CNPq: CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO
• Link de acesso: http://tede2.espm.br/handle/tede/130

The objective of this project is to verify which factors influence the formation of Centers of Excellence (COEs) in the Brazilian automotive industry. Specifically, the influence of the Innovation, the Business Network, the Technical Network, the Business Context as well as the Acquisition of Technology were analyzed. The proposed methodology was based on a quantitative research, through the application of a Survey along with the suppliers of the automotive industry. The statistical technique of Multiple Linear Regression model was used for data analysis by having the COEs as the dependent variable. Based on 91 questionnaires answered, the results conclude that the activities related to innovation, as well as the Acquisition of Technology and the Business Context contribute to the formation of COEs, rejecting the hypothesis related to the Technical Network and the Business Context in which the companies are inserted in.